Even though its not even up for an award, 20th Century Fox has chosen to make a strategic move with 27 Dresses.  The movie, starring Katherine Heigl, was originally scheduled to hit theaters on January 11.  Now the romantic comedy’s debut will be pushed back a week to January 18th.

Although a rescheduled date often indicates a less than quality product, Fox claims the change was actually a vote of confidence.  Preview audiences have apparently been delighted with the test screenings.  The execs are hoping the mid-January open will allow the film to take advantage of the MLK Jr. Holiday weekend.  It would also serve as counterprogramming to the action-filled Cloverfield.