Neither Wes Craven’s name nor 3-D ticket prices could help Universal this weekend.

My Soul to Take, which cost an estimated $25 million to produce, earned a scary $6.8 million over the past three days. (That’s a figure that includes ticket sales from 3-D venues.) The movie, which debuted in sixth place, was just one of several horror-ific disappointments this week. Two-week-old Case 39 fell to ninth place while Let Me In dropped completely out of the Top 10.

Romantic comedy Life as We Know It raised $14.5 million, about $1 million shy of first place. (The Social Network was tops for the second time in a row.) Despite heavy promotion, Life was Katherine Heigl’s smallest debut since her pre-Knocked Up days.

Secretariat, the weekend’s other new wide release, galloped into third place with $12.7 million. Seabiscuit, in comparison, premiered to $20.9 million in 2003.

1. The Social Network, Sony, $15,451,991 (avg. $5576)
2. Life as We Know It, Warner Bros., $14,506,464 (avg. $4605)
3. Secretariat, Disney, $12,694,770 (avg. $4132)
4. Legend of the Guardians: The Owls of Ga’Hoole, Warner Bros., $6,888,019 (avg. $2136)
5. My Soul to Take, Universal, $6,842,220 (avg. $2660)
6. The Town, Warner Bros., $6,411,008 (avg. $2357)
7. Wall Street: Money Never Sleeps, 20th Century Fox, $4,603,123 (avg. $1627)
8. Easy A, Sony Screen Gems, $4,289,418 (avg. $1507)
9. Case 39, Paramount Vantage, $2,680,305 (avg. $1212)
10. You Again, Disney, $2,512,782 (avg. $1078)

(You can review last week’s numbers here.)