This Is It to Remain in Theaters Longer

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Monday November 2, 2009 11:36 am

Extended Run for This Is It

Posted by Veronica Santiago Categories: Columbia Pictures, Sony, Documentary, Music, New Releases

When does a two-week run ever last for only two weeks?

Earlier this month, the Toy Story/Toy Story 2 double feature was given an indefinite run once it neared its expiration date. Now the forces behind Michael Jackson’s This Is it are also having a change of heart. The documentary, which officially debuted last week, will now remain in theaters through Thanksgiving—that’s approximately 3 more weeks than originally planned. (I’m surprised Sony just didn’t book it for 50 dates like AEG did with Michael’s tour.)

Those still unable to catch This Is It in theaters will likely get tickets to a home version soon. It’s believed the DVD will come out in early 2010.

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