We all knew that the opening for New Moon was going to be big, but did we actually think it was going to beat out The Dark Knight and Harry Potter? Well, it did.

Rival studios reveal that the latest Twilight film took in an estimated $23-$24 million in midnight screenings alone; this surpasses The Dark Knight‘s $18.4 million record as well as Harry Potter and the Half-Blood Prince‘s $22.2 million. Summit Entertainment has not yet released an official number.

With a record like that, who’s to say that the vampire-werewolf crew can’t tag-team against Transformers: Revenge of the Fallen‘s current #1 spot of the year, at its $108.9 million weekend opening? With Twi-hards’ dedication, they might even give The Dark Knight a run for its money—its weekend opening did $158.4 million at the box office.

Let’s be honest here—who needs viral marketing when you have Edward Cullen and Jacob Black?