This Halloween will be rife with horrific gore as the fourth installment to the Saw film franchise hits the theaters. To promote both the film and the spirit of Halloween giving, the Lionsgate film studio has launched a blood drive. Give blood to get blood (on the screen) is the motto, one that’s been successful for Saw in the past.  Last year’s “Give ‘Til it Hurts” drive brought 23,500 pints of blood to the American Red Cross. This year’s goal is 60,000 pints of the red stuff.

The three existing Saw films have raked in the dough, $415 million globally since the 2004 original. In the past three years, a total of 38,000 pints of blood have been collected through the Saw franchise efforts. The blood drive has become part of the ritual of the Saw films. Every two seconds in the U.S. alone, someone needs blood. During a 95-minute Saw IV flick, approximately 2,850 people will need blood. Give before you go see the newest Saw installment…blood is a Hallow’s Eve tradition.