Studio Won’t Preview G.I. Joe for Critics

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Posted by Veronica Santiago Categories: Paramount, Action, Adaptation, Adventure, New Releases

When it comes to summer blockbusters, most people already have in mind what they plan on seeing…long before the movie even comes out. So when it comes to critical reviews, does anyone even care?

Despite mixed reviews for Transformers: Revenge of the Fallen, the sequel went on to make a killing in its first weekend. But Paramount isn’t willing to take that risk again.

Read More | MSNBC

For this weekend’s debut of G.I. Joe: The Rise of Cobra, the studio has opted against previewing the movie early for critics. This means sparing the film any potential comments about cheesy action sequences.

“G.I. Joe is a big, fun, summer event movie — one that we’ve seen audiences enjoy everywhere from Andrews Air Force Base in Maryland to Phoenix, Ariz.,” Rob Moore, vice chairman of Paramount Pictures explained. “After the chasm we experienced with Transformers 2 between the response of audiences and critics, we chose to forgo opening-day print and broadcast reviews as a strategy to promote G.I. Joe. We want audiences to define this film.”

Alrighty. And to that I say “caveat emptor.”