Having offered both Blu-ray and HD DVD discs since 2006, Blockbuster has finally chosen their favorite high-definition child.  Okay to be fair—they just acknowledged what their customers have been preferring.

Although Toshiba was the first to deliver its HD DVD baby, rentals of the Sony version have outpaced its competitor by 70%.  Exclusive partnerships with major movie studios—and therefore a wider range of film choices—has helped with Sony’s appeal.

Both formats had been receiving equal promotion at 250 of Blockbuster’s stores, but an additional 1450 locations will now be Blu-ray exclusive.  Users of the online service will still have access to both formats.