Box Office Breakdown: Rambo Outgunned by Spartans
Posted by Veronica Santiago Categories: 20th Century Fox, Buena Vista, Disney, Fox Searchlight, Lionsgate, Paramount, Sony, Warner Bros, Action, Adaptation, Drama, Horror, Satire, Sequels, Comedy, Thrillers, Box Office, Lists, New Releases,
Although Sylvester Stallone was hoping to end the Rambo series on an up note, it appears the actor/writer/director will just have to settle for second place. Many had expected the fourth installment would come away with the weekend’s spoils, unfortunately the aging action hero was overpowered by a group of toga-clad warriors.
It should be said though that Meet the Spartans had an extremely narrow victory. The spoof of 2007’s 300 edged out the action flick by just $300,000. But a win is still a win, right? The satire also had the best per screen average of any movie in the Top Ten ($7104).
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Variety
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Box Office Breakdown: Cloverfield Attacks the Charts
Posted by Veronica Santiago Categories: 20th Century Fox, FOCUS, Disney, Fox Searchlight, Paramount, Sony, Warner Bros, Action, Adaptation, Adventure, Animation, Drama, Family, Horror, Independent, Period, Romance, Sequels, Comedy, Books, Lists, New Releases,
Final numbers for the three-day weekend revealed what many had suspected: Cloverfield toppled New York and the competition. The strong numbers were a result of Paramount’s smart marketing. In addition to the eerie trailers, the film debuted in January - usually a fairly quiet month for decent films. Cloverfield’s $46 million take has already covered the movie’s budget (estimated at around $25 million). That dollar amount also earned the Matt Reeves flick the title for best MLK and January opener ever.
Although 27 Dresses raked in $20 million less than the horror flick, Katherine Heigl had nothing to cry about. Thanks to more strategic marketing - this time by Fox - the film was able to take advantage of those looking for something less dark. Dresses was originally scheduled to debut last week but was repositioned so it could open during the busy weekend.
Unfortunately, female focus on the romantic comedy didn’t help the female-filled Mad Money. The movie - co-starring Queen Latifah, Diane Keaton and Katie Holmes - cashed out in 8th place. This makes two disappointing debuts in a row for the Cruise Clan (the first being Tom’s Lions for Lambs). Let us not forget that Katie opted to do this film instead of the Batman sequel for her post-Tom movie return. Come to think of it, maybe it was for the best. I could just hear Tom telling us now that if he had known Heath was doing drugs, he would have cured Ledger himself.
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Yahoo! Movies
In Theaters This Weekend (1/18)
Posted by Veronica Santiago Categories: 20th Century Fox, Paramount, Weinstein Company, Documentary, Drama, Foreign, Foreign Language, Horror, Independent, Period, Political, Romance, Comedy, Thrillers, Lists, New Releases,
Here are some possible suggestions for your upcoming weekend:
- 27 Dresses (PG-13): starring Katherine Heigl, James Marsden, Malin Akerman (directed by Anne Fletcher)
- Cloverfield (PG-13): starring Michael Stahl-David, Mike Vogel, Odette Yustman (directed by Matt Reeves)
- Mad Money (PG-13): starring Diane Keaton, Queen Latifah, Katie Holmes (directed by Callie Khouri)
Click to continue reading In Theaters This Weekend (1/18)
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