Harvey Weinstein Slightly Justifies A Single Man Marketing

Posted by Robin Paulson Categories: Weinstein Company, Adaptation, Drama, Period, Romance, Celeb News, Celebrity Gossip, Celebrity Controversy, Distribution, Rumors, Upcoming Releases

When the original movie poster (above) for Tom Ford’s directorial debut, A Single Man, appeared online, fans questioned whether or not distributors The Weinstein Company was downplaying the major gay theme of the film.

In the film, Colin Firth plays a closeted professor who mourns over his lover’s (Matthew Goode) death. Judging by the poster of Firth in bed with Julianne Moore (whose screen time is rumored to be fairly short), I think it’s safe to say that there was little intention to illustrate said storyline.

Upon the recent release of the film’s second poster (seen after the jump), Harvey Weinstein was questioned about the marketing that seems to say something other than the real message at hand.

Click to continue reading Harvey Weinstein Slightly Justifies A Single Man Marketing

Read More | New York Magazine

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Paris Hilton Sued for Lack of Promotion

Posted by Veronica Santiago Categories: Comedy, Celeb News, Celebrity Controversy

Funny. I never thought the phrases “Paris Hilton” and “lack of publicity” could ever be used in the same sentence.

A lawsuit filed Tuesday in Miami’s District Court claims Paris Hilton failed to live up to her contractual obligations. The heiress, who received an acting and an executive producer credit for National Lampoon’s Pledge This!, reportedly dropped the ball when it came to the film’s marketing.

According to Worldwide Entertainment Group Inc., the company is owed $75,000 because Hilton did not provide “reasonable promotion and publicity” for the 2006 sorority movie.

Now, given that Paris Hilton’s most recent film (The Hottie & the Nottie) failed despite her talk show appearances - what kind of numbers were the Pledge This! producers expecting to get?

Read More | MSNBC

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Warner Bros. Uses Viral Marketing Strategy for Dark Knight

Posted by Robin Paulson Categories: Warner Bros, Action, Adaptation, Adventure, Classics, Mystery, Political, Sequels, Thrillers, Distribution, Rumors, Upcoming Releases

Acting upon the success of Cloverfield‘s online viral marketing, Warner Bros. has recently implemented their own take on the strategy for this summer’s The Dark Knight.

It all started as a simple jack-o-lantern and appropriately turned into a game on WhySoSerious.com.  Now the company has also released IBelieveInHarveyDent.com and RorysDeathKiss.com. The former being a simple campaign site for Harvey Dent that invites you to submit your e-mail and phone number (try it!) and the latter being a Joker-driven site where fans are able to upload images of themselves as, well, Jokers.

There is also IBelieveInHarveyDentToo.com, which used to portray the image of Harvey Dent with Joker makeup smeared upon his face. (The site has changed and now appears to have an error; however, if you highlight the page, you’ll find something interesting.)

As cool as this may be, I honestly don’t see why Warner Bros. is wasting their time on these sites—everyone and their grandmother is going to see this movie, and if they’re not, they ought to be slapped until they’re right in the head. Either way, words cannot describe how excited I am to see this movie, especially with such an outstanding performance by Heath Ledger.

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