Latest Video: FilmCrunch 067: Hairspray, Chuck & Larry, Premonition reviewed
Veronica Santiago and Neil Estep review Hairspray, Chuck & Larry, and Premonition in this episode of FilmCrunch.Play Video
Get Your Name in Paranormal Activity’s Credits
Posted by Veronica Santiago Categories: DreamWorks, Paramount, Horror, Home Entertainment
How did you contribute to Paranormal Activity‘s recent success? Did you talk about it on Twitter? Did you drag your friends to a showing? Did you purchase Dramamine just so you could sit through it?
Even if you’ve watched the movie multiple times already, this promotional tool could have you buying the DVD as well. Those who register by Monday, November 9 will get to see their name listed in the home version’s credits. According to the website, it’s simply the studio’s way of “thanking the fans who turned the movie into a nationwide phenomenon.”
This could be the one time a movie’s credits ran longer than the actual film.
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| Paranormal Activity via Perez Hilton
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Warner Bros. Uses Viral Marketing Strategy for Dark Knight
Posted by Robin Paulson Categories: Warner Bros, Action, Adaptation, Adventure, Classics, Mystery, Political, Sequels, Thrillers, Distribution, Rumors, Upcoming Releases
Acting upon the success of Cloverfield‘s online viral marketing, Warner Bros. has recently implemented their own take on the strategy for this summer’s The Dark Knight.
It all started as a simple jack-o-lantern and appropriately turned into a game on WhySoSerious.com. Now the company has also released IBelieveInHarveyDent.com and RorysDeathKiss.com. The former being a simple campaign site for Harvey Dent that invites you to submit your e-mail and phone number (try it!) and the latter being a Joker-driven site where fans are able to upload images of themselves as, well, Jokers.
There is also IBelieveInHarveyDentToo.com, which used to portray the image of Harvey Dent with Joker makeup smeared upon his face. (The site has changed and now appears to have an error; however, if you highlight the page, you’ll find something interesting.)
As cool as this may be, I honestly don’t see why Warner Bros. is wasting their time on these sites—everyone and their grandmother is going to see this movie, and if they’re not, they ought to be slapped until they’re right in the head. Either way, words cannot describe how excited I am to see this movie, especially with such an outstanding performance by Heath Ledger.
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