Monday July 19, 2010 3:55 am
No Facebook Marketing for Facebook Movie
If you’ve seen of the ads for the upcoming Facebook movie, it probably wasn’t while you were commenting on your friend’s status update.
That’s because Sony has decided not to promote The Social Network - an unflattering tale about the creation of Facebook - on the popular site at all.
“Facebook’s advertising guidelines don’t allow ads to reference the company unless Facebook has cooperated with the object of the ad,” Steve Elzer, Sony’s senior vice president of Media Relations, explained to All Things Digital. “So, we won’t be advertising there given these parameters.”
Twitter users, though, will probably not be able to avoid the studio’s marketing campaign. Sony has already paid to have its film mentioned as a sponsored trending topic.
(FYI - You can also follow FilmCrunch on Twitter.)
- Related Tags:
- advertising, columbia pictures, facebook, promotions, social network, sony, sony pictures, sponsored tweets, the social network, trending topics, twitter
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