- STICKY POST
- I'm done, close this
Check out our 2013 Holiday Gift Guide, win some awesome gadgets!
Our 2013 Holiday Gift Guide is in full swing - we are adding our recommendations daily, aimed at men, women, teens, families, techies, and more. If you need help figuring out what to get the people in your life, head on over to our Guide for some ideas. We’ll even be giving away some of the items featured this year!
Sunday July 18, 2010 10:55 pm
No Facebook Marketing for Facebook Movie
If you’ve seen of the ads for the upcoming Facebook movie, it probably wasn’t while you were commenting on your friend’s status update.
That’s because Sony has decided not to promote The Social Network - an unflattering tale about the creation of Facebook - on the popular site at all.
“Facebook’s advertising guidelines don’t allow ads to reference the company unless Facebook has cooperated with the object of the ad,” Steve Elzer, Sony’s senior vice president of Media Relations, explained to All Things Digital. “So, we won’t be advertising there given these parameters.”
Twitter users, though, will probably not be able to avoid the studio’s marketing campaign. Sony has already paid to have its film mentioned as a sponsored trending topic.
(FYI - You can also follow FilmCrunch on Twitter.)
- Related Tags:
- advertising, columbia pictures, facebook, promotions, social network, sony, sony pictures, sponsored tweets, the social network, trending topics, twitter
© Gear Live Media, LLC. 2007 – User-posted content, unless source is quoted, is licensed under a Creative Commons Public Domain License. Gear Live graphics, logos, designs, page headers, button icons, videos, articles, blogs, forums, scripts and other service names are the trademarks of Gear Live Inc.